Year
2024
About the brand
Have you ever prepared for a plane crash? Sounds crazy but that is exactly what Brace For Impact does. Brace for Impact offers companies and organisations the opportunity to learn lessons from aviation in a unique way. Lessons in leadership, collaboration and communication that improve team performance and business results by re-enacting a plane crash, analysing individual behaviour that mirrors real life behaviour in the workplace.
About the project
Together we taught about the entire brand story, translating this into unique visual branding that matches the impact of the experience. We went on quite a journey with Brace for impact, determining style using mood boards, communication direction, realising the complete branding in which the impact of the experience is clearly visible, matching photography, web design and managing web construction in Squarespace with an external partner.
